Led marketing strategy for Leon Thomas' debut album Electric Dusk, released in August 2023. Organized a private launch event at the Miracle Theater in Inglewood, featuring a live performance with Ty Dolla $ign. The album garnered over 1 million streams in the first month, with 20% social media growth and increased engagement by 30%, driven by playlist placements and exclusive content from the event.

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Project Manager & Marketing Lead for Ice Spice (2023-2024), driving key campaigns that contributed to her rapid rise. Highlights include multiple Billboard Top 10 hits like "Princess Diana" with Nicki Minaj and "Karma" with Taylor Swift, the deluxe EP release, and the announcement of her debut album Y2K. Secured brand partnerships with Chia Petand Dunkin' Donuts, and supported major live performances and award wins, including a BET Award for Best New Artist and a 2024 Grammy nomination.

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Led marketing and artist development efforts for Sugarhill Ddot’s early career milestones with Priority Records, including the rollout of key singles such as "3AM in the Yams", "Let Ha Go", and "My Baby". These singles collectively generated over 20 million views across YouTube and streaming platforms, significantly increasing his visibility within the drill music scene. Focused on creative branding, DSP partnerships, and fan engagement strategies to establish his presence ahead of his debut album release.

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Led marketing efforts for Detroit 2, which debuted at #1 on the Billboard 200, earning over 100,000 album-equivalent units in its first week, including 93.55 million on-demand streams. Spearheaded creative content campaigns that amplified fan engagement and executed DSP partnerships to maximize visibility and drive continued streams.

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Led the artist development strategy for Latin urban artist Cdobleta, focusing on release rollouts, brand-building, and fan engagement initiatives. Key projects included:

"QUIÉNES SON" (June 2023) and "TAN CAGAU" (July 2023) – Crafted digital marketing strategies that boosted visibility and engagement across streaming platforms.

"K.D.P." featuring YOVNGCHIMI (October 2023) – This collaboration was a standout success, achieving significant streaming numbers and editorial playlist placements, helping expand Cdobleta’s audience.

"Omertà" (March 2024) – Strengthened Cdobleta's reputation for delivering hard-hitting urban anthems, contributing to a growing fanbase.

During this period, Cdobleta saw notable streaming growth and increased visibility across key platforms such as Spotify, YouTube, and Apple Music, with "K.D.P." becoming one of his most successful releases.

Developed and executed artist branding, content strategy, and DSP campaigns for his debut EP, driving a 25% fanbase growth and elevating his presence across digital platforms.

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Marketing Director for Balanced Dog Grooming, leading event planning, sponsorships, and PR efforts. Successfully organized the 4th Annual Christmas Event in Marina del Rey, featuring pet and human vendors like FreshPatch, Kismet, and the Los Angeles County Animal Shelter, alongside a Raising Cane’s sponsorship. The event drew over 1,000 attendees and raised funds for animal welfare, receiving press coverage from Westside Current and creating impactful community engagement.

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Developed and executed brand expansion initiatives for FitLike Sean, resulting in a 45% revenue growth in 2024 and 30% client retention increase. Spearheaded content strategy to drive visibility and client engagement, expanding the brand’s digital presence across platforms. In 2025, led efforts to scale the business, including the addition of multiple mobile training vehicles to service high-income clients across Los Angeles. Focused on partnership outreach, personalized client experiences, and growth-driven marketing strategies to solidify FitLike Sean’s position in the premium fitness market.

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