Marketing & PR Strategy
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Artist Development & Release Strategy
Designing comprehensive release strategies for artists, including pre-launch buzz, digital marketing, and DSP placements. My approach focuses on building fanbases, maximizing streams, and securing media visibility, ensuring artists have a strong and sustainable trajectory.
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Brand Strategy
Developing tailored brand identities and strategies that authentically connect with target audiences. From crafting unique visual storytelling to data-driven insights, I help brands and artists build long-term loyalty, visibility, and growth across ever-changing markets.
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Brand Partnerships & Sponsorships
Connecting brands, artists, and creators to drive meaningful collaborations that enhance cultural relevance and increase brand equity. I specialize in securing high-impact partnerships that deliver mutual value, from sponsored events to custom product collaborations.
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Event & Experiential Marketing
Planning and executing unforgettable experiences that bring brands and artists to life. From exclusive album release events to community-focused activations, I create high-impact moments that leave a lasting impression and foster meaningful connections with fans and partners.
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Public Relations and Media Outreach
Crafting compelling press strategies that amplify brand visibility and credibility. I work to secure coverage in top-tier publications and media outlets, building relationships that drive awareness and build trust with target audiences.
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Marketing Campaigns
Creating integrated marketing campaigns that drive engagement, growth, and revenue across social media, streaming platforms, and digital spaces. From album rollouts to brand activations, I focus on delivering campaigns that are both innovative and results-driven.
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Social Media Strategy and Management
Building high-impact social media plans tailored to platforms like TikTok, Instagram, and YouTube, with a focus on content creation, storytelling, and audience engagement. Leveraging data analytics and trends, I help brands and creators achieve measurable KPIs, grow their online presence, and drive meaningful connections with their audiences.
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Creative Gifting & PR Packs
Designing innovative gifting campaigns that create buzz-worthy moments and maximize brand exposure. From custom PR kits to thoughtful influencer gifting, I ensure that every package delivers a memorable unboxing experience that resonates with recipients, strengthens brand loyalty, and sparks organic social engagement.