Leon Thomas: Marketing, Event Planning & Brand Development (2023/2024)

Objective:
To support the release of Leon Thomas' debut album Electric Dusk through a combination of artist development, content creation, and experiential marketing to boost visibility and fan engagement.

Key Contributions:

🔹 Content Strategy & Creative Direction

• Directed the creation of photoshoots, press photos, and album artwork

• Developed and executed a cohesive content plan across social and digital platforms

• Collaborated with creative teams to produce engaging visual assets, including music videos

🔹 Event Planning & Experiential Marketing

• Ideated and led a live performance album release event at an iconic Inglewood venue

• Coordinated with internal teams across artist relations, sales, radio promotions, publicity, and digital to ensure a seamless event execution

• Organized exclusive merchandise, fan experiences, and a networking happy hour for tastemakers and industry professionals

🔹 DSP & Release Strategy

• Managed digital release strategies across key DSPs to maximize streaming performance

• Collaborated with partners to secure playlist placements and optimize discoverability

Outcome:
The campaign successfully positioned Electric Dusk as a standout debut album, enhancing Leon Thomas' visibility, boosting fan engagement, and creating memorable experiences for both fans and industry insiders.