Megan Thee Stallion

Served as Digital Marketing Lead for Megan Thee Stallion at Roc Nation from 2019 to 2020, overseeing the digital strategy for some of her most career-defining moments, including the release of her breakthrough EP Suga (2020) and the viral success of "Savage", which became a No. 1 hit on the Billboard Hot 100 after the Beyoncé remix.

Key digital initiatives included:

• Savage Challenge: Spearheaded the #SavageChallenge on TikTok, which went viral with over 20 million user-generated videos, significantly contributing to the song’s global success and cementing Megan as a social media powerhouse.

• Digital Rollout for Suga: Led the digital marketing strategy for the EP Suga, which debuted at No. 10 on the Billboard 200 and included hit singles "Savage" and "Captain Hook".

• Social Growth: During this period, Megan's Instagram following grew by over 70%, surpassing 20 million followers, and she became one of the most streamed female artists on platforms like Spotify and Apple Music.

• Brand Partnerships: Collaborated on digital campaigns with Revlon, Coach, and Fashion Nova, helping Megan secure brand deals and expand her influence beyond music.

During my time as her Digital Marketing Lead, Megan's global profile skyrocketed, with multiple award wins, including BET’s Best Female Hip-Hop Artist, and she established herself as one of the most influential artists of the decade.