Big Sean
Served as Digital Marketing Lead for Big Sean at Roc Nation from January 2019 to November 2020, driving digital strategy and fan engagement across key releases and partnerships. Led digital initiatives for the rollout of his critically acclaimed album Detroit 2 (2020), which debuted at No. 1 on the Billboard 200, marking his third chart-topping album.
Key digital initiatives included:
Digital Rollout for Detroit 2: Orchestrated a comprehensive digital marketing strategy for Big Sean’s Detroit 2album release, including DSP partnerships, playlist placements, and social media activations, resulting in over 93.5 million on-demand streams in its first week.
Social Media Growth: Grew Big Sean’s Instagram following by over 30%, increasing engagement through digital content strategies, behind-the-scenes content, and fan-focused campaigns.
#AskBigSean Campaign: Launched the #AskBigSean digital Q&A campaign, which became a trending topic on Twitter, creating direct fan engagement and driving visibility for the album release.
Brand Collaborations: Supported Big Sean’s Puma partnership and donation initiatives through the Sean Anderson Foundation, aligning his digital presence with his philanthropic efforts.
Mental Health Awareness: Led content creation for Big Sean’s mental health advocacy campaigns, leveraging digital platforms to amplify his message on self-care and mental well-being, which resonated with his core audience and built deeper fan connections.
During my tenure as his Digital Lead, Big Sean saw significant increases in streaming numbers and fan engagement, establishing Detroit 2 as one of his most successful projects to date.
