Young Miko

Served as Marketing Lead for Young Miko from February 2023 to February 2024, working alongside Wave Music Group and her management team to spearhead digital strategy, content development, and brand partnerships that fueled her rise as one of the leading voices in Latin trap and reggaeton.

Key marketing initiatives included:

• Breakout Success with Trap Kitty Tour: Supported the global expansion of her fanbase through strategic digital campaigns around her Trap Kitty Tour, with sold-out shows in major markets, including Puerto Rico, Spain, and the U.S..

• Social Media Growth: Grew Young Miko’s Instagram following by over 150%, surpassing 2 million followers, with a focus on short-form content strategy across platforms like TikTok and Instagram Reels.

• Hit Single "Lisa": Executed the marketing rollout for "Lisa", which became a viral hit, amassing over 50 million streams across platforms and charting on Spotify’s Global Viral 50.

• Festival Performances: Supported digital promotion around her performances at major festivals, including Lollapalooza Argentina, Primavera Sound, and La Solar, which helped boost her visibility and connect her with new audiences.

• Brand Collaborations: Facilitated partnerships with fashion and streetwear brands, aligning her image with her fanbase’s cultural interests and creating exclusive content that resonated with fans.

During this period, Young Miko’s streaming numbers skyrocketed, and she became a top-charting female artist in Latin trap, paving the way for her continued global success and recognition as a trailblazer in the genre.