Miguel

Served as Digital Lead for Miguel from January 2019 to November 2020, driving digital strategy, content creation, and brand partnerships that elevated his visibility and fan engagement across key projects, including the rollout of his "Art Dealer Chic" series and collaborations with major brands like Meta (Facebook) and Patrón Tequila.

Key marketing initiatives included:

• "Beats for Breakfast" with Meta: Conceptualized and executed the "Beats for Breakfast" digital series in collaboration with Meta (formerly Facebook), where Miguel combined music creation with culinary artalongside celebrity chefs. The series received funding from Meta and was distributed across their platform, garnering millions of views and further cementing Miguel’s cultural impact beyond music.

• Digital Rollout for Art Dealer Chic 4: Led the digital marketing strategy for the relaunch of his "Art Dealer Chic" series, focusing on exclusive content rollouts, DSP partnerships, and merch drops that drove fan engagement and increased streams.

• Brand Partnerships: Secured brand collaborations with Patrón Tequila, helping align Miguel’s personal brand with luxury lifestyle experiences, including the creation of exclusive digital content campaigns.

• Social Media Growth: Increased Miguel’s social media following by over 25%, focusing on behind-the-scenes content and fan-driven campaigns across Instagram, Facebook, and TikTok, driving higher engagement and stream counts.

• Tour & Live Performance Support: Supported Miguel’s live performances and digital content creation for key events, including Rolling Loud and festival appearances in Europe and Latin America.

During my tenure, Miguel’s digital presence expanded significantly, his fan engagement grew by over 30%, and he solidified his brand positioning across music, lifestyle, and culture through innovative digital campaigns and brand collaborations that resonated with his core audience.