Ice Spice
Project Manager & Marketing Lead for Ice Spice (Feb 2023 – Feb 2024), overseeing high-impact marketing campaigns that drove her rapid rise to superstardom. My work focused on digital strategy, DSP partnerships, fan engagement, and brand collaborations that propelled her to become a cultural phenomenon. Key highlights include:

• "Boy’s a Liar Pt. 2" with PinkPantheress: Peaked at No. 3 on the Billboard Hot 100 and amassed over 1 billion streams across platforms.

• "Princess Diana (Remix)" with Nicki Minaj: Reached No. 4 on the Billboard Hot 100, securing her second top 10 hit and further solidifying her status in the rap scene.

• "Karma (Remix)" with Taylor Swift: Peaked at No. 2 on the Billboard Hot 100, introducing Ice Spice to a broader global audience.

• "Barbie World" with Nicki Minaj and Aqua: Featured on the Barbie movie soundtrack, debuting at No. 7 on the Billboard Hot 100, with over 200 million streams.

Key Campaigns & Brand Partnerships:

• Deluxe release of her EP Like..?: Supported the highly anticipated deluxe edition, which included new tracks that kept the momentum going through 2023.

• Album Announcement – Y2K: Played a critical role in the strategic rollout for her debut album Y2K, building anticipation across DSPs, social platforms, and fan communities.

• Live Show Performances: Supported key live performances, including her debut Rolling Loud set and BET Awards performance, which drove significant fan engagement and viewership spikes across platforms.

• Chia Pet Collab: Partnered with Chia Pet to release a unique, limited-edition Ice Spice Chia Pet, which became a viral sensation and a standout merch item.

• Dunkin’ Donuts Partnership: Executed a brand collaboration with Dunkin’ Donuts, featuring a custom Ice Spice drink that boosted brand visibility and fan engagement.

Awards & Recognition:

• BET Award: Won Best New Artist at the 2023 BET Awards.

• Grammy Nomination: Earned a 2024 Grammy nomination for Best New Artist, solidifying her position as one of the most influential new voices in music.

During my time as Marketing Lead, Ice Spice experienced over 10 million social media follower growth, secured multiple platinum-certified singles, and became one of the most streamed female rappers globally. My efforts helped amplify her digital presence, maximize revenue through DSP partnerships, and secure collaborations with major brands that expanded her cultural reach beyond music.