Malachiii: Marketing, DSP Strategy & Artist Development

Objective:
To develop and execute a holistic marketing strategy for Malachiii’s debut EP, focusing on brand development, digital content creation, and DSP optimization to increase visibility and fan engagement.

Key Contributions:

🔹 Artist Development & Brand Strategy

• Created and implemented a comprehensive brand guide to establish Malachiii’s visual identity and messaging

• Directed photoshoots, press photos, and creative assets for the EP and single artwork

• Collaborated with the artist to craft a consistent narrative across all content platforms

🔹 DSP & Release Strategy

• Managed EP rollout across major DSPs, securing playlist placements and editorial features

• Optimized streaming performance through strategic partnerships with Spotify, Apple Music, and YouTube

• Developed digital campaigns to drive streams and expand Malachiii’s audience

🔹 Content Strategy & Fan Engagement

• Designed a social media content plan to increase fan interaction and build community

• Coordinated digital and live events to amplify the release and engage fans directly

• Launched exclusive content initiatives to strengthen fan loyalty and boost discoverability

Outcome:
The project resulted in a successful debut EP launch, increasing Malachiii’s fanbase by 25% and enhancing his digital presence through strategic campaigns, content creation, and DSP partnerships.